Visit Maidstone tourism identity

Maidstone’s Tourism Development Team is responsible for promoting Maidstone and the Borough to both domestic and international visitors. The department uses exhibitions, brochures, websites, adverts, posters, quarterly leaflets and adverts to market Maidstone as a top visitor destination.

Our task was to create a clear, engaging and highly recognisable brand identity that could be used to promote Maidstone to diverse audience groups including families, upwardly mobile couples, independent travellers and organised groups as well as people travelling to the borough to make use of the exceptional business facilities.

Our research identified a common theme regarding Maidstone, which is located in the middle of Kent and often referred to as the heart of the county, which is itself known as the garden of England.

We used these popular references to create a heart shaped identity formed of the River Medway, the green parks and open spaces, orchards and Kent landscape.