Sutton Chamber of Commerce

We have been working closely with the executive committee at Sutton Chamber to create a new brand identity for the organisation.

We helped develop a clear brief for the project - to create a new identity for the Chamber that would position the organisation as a dynamic forum for member businesses to receive and exchange information, advice, ideas and contacts and which ultimately assists its members and business in the borough grow and prosper.

The identity uses two stylised Cs, signifying Chamber and Commerce, to represent the traditional, forum-like activities and purpose of the chamber... a place to meet, discuss, debate and discover.

The Cs are created from circular bands that suggest progressive communication and growth, the two key factors needed to be achieved in creating a successful Chamber.

The two Cs are linked together to form the S signifying Sutton as well as represent the important networking connections that membership of the chamber can help create.

The beginning and end of the S have been extended to suggest the infinity symbol - a reference to how networking within the borough can lead to stronger and more sustainable growth and prosperity for local businesses and the local economy.

The keylines dividing the logo into segments represent cross hairs lining up a target to reflect the Chambers focused approach to representing and championing the issues for creating better business within the borough.

The first stage materials have just been completed and work has begun on the membership pack and marketing materials.